Hello, I’m Rob, I’m a multi-skilled marketer with B2B and B2C marketing experience.
Copywriting • Graphic Design • Web Design • HTML/CSS • SEO Best Practices • Google Ads • Social Media (paid, influencer & organic) • Email Marketing • Project Management
Adobe InDesign • Photoshop • Illustrator • WordPress • Woocommerce • Elementor • Google Ads • Facebook Ads • Klaviyo • Magento 2 • Ahrefs • Google Workspace • Google Analytics • Google Search Console • Buffer • Agorapulse • Mail Chimp • Siteground • Slack • Asana • Python(basic knowledge)
Head of marketing at the industry leader in aftermarket Harley-Davidson color-matched body work, LED Lighting, and motorcycle accessories.
1 Effin’ Ink (2017-2018)
An Experiment in Web Design, Marketing, and Screen Printing
With no previous experience, I built a full e-commerce website for my print business using WordPress/Woocommerce. My clients were able to upload artwork, design shirts, and place orders completely online. I drove traffic to the site exclusively through influencer marketing.
Previously wearing every hat in a business, gives me a different perspective than the average graphic designer, web developer, or marketer. I know what it’s like to have your name on the product. I will treat everything I create for you as if it was for my own business.
Shirt Razor (2014-2017)
Screen Printing Business I operated with a Co-Owner
Running every aspect of a print business was crash course in business management. Marketing to attract new clients, clearly communicating to ensure a perfect order, correctly ordering job materials, preparing artwork for press, counting in shirts, the actual screen printing process, quality control, recounting tees, delivering them to the customer ON TIME, billing, asking for referrals and repeat!
This business was growing, but the physical grind of printing was wearing me out. In 2016, I started making plans for a career change. I began learning HTML/CSS, WordPress/Woocommerce, along with social media best practices.
In 2009, I had an idea for a shirt with grips on the front, sleeves and sides that helped warehouse workers secure goods as they filled orders. Received serious interest from GRAINGER, DELTA AIRLINES, MCKESSON, LOWES, and more.
I was granted a utility patent for this concept. US20100229278A1. My patent has been cited as prior art by companies like NIKE, UNDER ARMOUR, & COLUMBIA SPORTSWEAR.
Taking this idea to market taught me many lessons, such as:
Ultimately I was too inexperienced and under capitalized to bring this product to market. Although not successful, Grip Gear/Gripzee was valuable learning experience.
Wish I still had that hair haha
As a touring musician I helped book tours and promote albums. While on the road I gained experience working with different personalities, in close quarters(tour van, no trailer) to reach common goals.
During this time, I started screen printing to increase the profitability of our merch. I networked with other bands and made money between tours printing for them.
We toured the USA 8 times with many weekend runs in between. The longest tour was a 45 day self booked run through 43 different states.